This year the national market research event will take place on November 19, 2020, for the first time online through the Digital Events platform. It is free of charge and as always has a very high-level speech program schedule.
Every year we interview over one million respondents worldwide using the main quantitative and qualitative research methodologies (CATI, IDI and CAWI). We do this in an innovative way: In addition to our call centers (750+ native speaking interviewers), we have developed a digital area to intercept respondents through social channels (Social Sampling). We are able to interview them both through online and telephone surveys and with new technologies, such as webcams and voice assistants (Alexa).
This is the full video that we broadcast at ESOMAR Insight Festival 2020 on September 15, 2020.
Few months after the beginning of new normality, ESOMAR has announced that the ESOMAR Congress 2020 this year would have been held online and that it would be called ESOMAR Insight Festival.